Bannerbear’s Welcome Email

Welcome emails usually fall in two places:

  • Too simplistic;
  • Or overcomplicated.

Bannerbear hits the sweetspot.

In their email, they nail three things:

  • They they show their product in action (a personalized image to welcome me);
  • The two biggest use cases (plus tutorials to inspire and educate;
  • A personal signature to end it off (which pairs well with the picture of Jon at the top).

Hope this helps the next time you’re writing your welcome email.

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