Welcome emails usually fall in two places:
- Too simplistic;
- Or overcomplicated.
Bannerbear hits the sweetspot.
In their email, they nail three things:
- They they show their product in action (a personalized image to welcome me);
- The two biggest use cases (plus tutorials to inspire and educate;
- A personal signature to end it off (which pairs well with the picture of Jon at the top).
Hope this helps the next time you’re writing your welcome email.