Four pricing mind tricks to improve conversions

Here’s four simple tricks you can use to make a discounted price seem smaller:

  1. Use a smaller font for the reduced price. It makes the item feel less expensive compared to the original price.
  2. Place prices side by side, not on top of each other. The higher price should also be on the left, since shoppers read from left to right.
  3. An interesting one: the discounted price last digit should be lower than the normal price last digit. For example, 95€ should drop to 50€, not 45€.
  4. Place prices distant from each other, so buyers internalize the difference between the two.

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