You might already be familiar with Indie Hackers.
It’s the go-to website for bootstrapped entrepreneurs on the web.
Long before it got acquired by Stripe, it managed to hit massive growth. Here’s what Courtland did:
- Interview founders of bootstrapped businesses with inspiring stories.
- Use social media to propagate the interviews.
That’s it. He had the perfect ingredients: share-able content and a distribution channel (his guest’s social following). With each interview, he would get more and more traffic - he found a scalable way to grow.
h/t Eliot Peper