How Indie Hackers grew from 0 to 170.000 sessions in 3 months

You might already be familiar with Indie Hackers.

It’s the go-to website for bootstrapped entrepreneurs on the web.

Long before it got acquired by Stripe, it managed to hit massive growth. Here’s what Courtland did:

  1. Interview founders of bootstrapped businesses with inspiring stories.
  2. Use social media to propagate the interviews.

That’s it. He had the perfect ingredients: share-able content and a distribution channel (his guest’s social following). With each interview, he would get more and more traffic - he found a scalable way to grow.

h/t Eliot Peper

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