How Talent Protocol uses Referral Races to bring new users

Getting Referrals is the hardest part in any AARRR funnel.

How do you make your users bring in new people?

Well, web3 gives out a hand.

Talent Protocol launched a cool initiative to speed up user acquisition: a Referral Race.

Invite friends during a specific time frame and get a chance to win rewards - their own tokens.

They nail the two key points in a referral program:

  1. Time-bound, to create urgency
  2. Meaningful rewards, that their users value

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