Three steps to create a BS-free “About Us” page

About Us are usually a braindump of vague terms.

Keep it simple and impactful by:

  • Telling the founder’s story - how they got the business idea and got it started;
  • Telling about growing the company - the first hires, the main challenges, and the early days;
  • Telling about your struggles - how did you overcome them all?

And relating all of this to the reader - your customer.

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