Turn testimonials into a narrative so they get read

Testimonials are key. You know that. The hard part is getting people to read them. By inserting them into a longer narrative, they’ll get read more.

Basecamp created a “Before & After” page where they picked testimonials that fit into the narrative they want to present.

And LunchMoney created a “Why Us” page, following the same recipe. According to them, 50% of page visitors reach the bottom.