Write plain-text emails to increase clickthrough rates

Make your emails feel personal by getting rid of all the styling and images. A straight to the point email with just one link will deliver you more clicks.

It can work for ecommerce. See how Sticker Mule does it:

But also for sales emails. Less is more - after all, your goal with a sales email is to spark a conversation. Dave Gerhardt’s one-liner is a good example:

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jamie@example.com
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